1 Saison
573 Épisode
C'est pas sorcier - Season 1 Episode 296 Les recettes du marketing
Le lancement d'un produit nouveau, pour les industriels, c'est à chaque fois une énorme prise de risques. L'opération leur coûte une fortune… et sept fois sur dix, c'est l'échec ! Pour mettre toutes les chances de leur côté, ils font appel au savoir-faire du marketing et de la publicité. En quoi consiste ce savoir-faire ? Quelles en sont les recettes ? Pour le savoir Fred, Jamy et Sabine ont décidé de lancer leur propre produit : un bonbon aux vertus magiques qui -- ils l'espèrent - fera fureur auprès des enfants. Ils ont mis à contribution les plus grandes agences de Paris pour offrir -- en exclusivité -- une vraie marque, un vrai packaging et une vraie campagne de pub à leur bonbon imaginaire. C'est pas sorcier nous offre un décryptage des méthodes qui nous poussent à consommer toujours plus.
- An: 2014
- Pays: France
- Genre: Documentaire
- Studio: France 3
- Mot-clé: technology, experiment, professor, education, school, scientist, body, science fact, science, learning
- Réalisateur: Jamy Gourmaud, Frédéric Courant
- Jeter: Jamy Gourmaud, Frédéric Courant, Sabine Quindou
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